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Shaping TV as a Supermedium: Where Hollywood, Silicon Valley and Madison...
As we transition from a push economy that anticipates consumer demand to a pull economy shaped by open and flexible production platforms, network technologies and innovation are having a deeper impact...
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It’s Time for Brands to Embrace a New Role: Social Media Q&A with Jack Perone
Part one of a five-part interview series about the challenges and opportunities that social media presents to the brand idea. Marketers who want to take full advantage of social media need to first...
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Is the Brand Idea Up to the Challenge? Social Media Q&A with Lee McEwan
Part four of a five-part interview series about the challenges and opportunities that social media presents to the brand idea. “Each brand can only own one word,” Maurice Saatchi proclaimed to the...
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Worldmade Gallery Artist Spotlight: Mitul Kiran Shah
Mitul Kiran Shah, an Art Director at JWT Kuwait, is not just a photographer. He’s a storyteller. In the latest installment of the Worldmade Gallery Artist Spotlight Series, Shah shares his hope that...
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Ben Jones Offers Insight on YouTube as an Innovative Storytelling Tool
Why is YouTube so alluring and what draws us to the site? As a platform for user-generated storytelling, YouTube serves a wide array of communities. It offers fun sharable content that friends can bond...
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ADFEST 2015: So bad, it’s good
What does it mean to be “bad”? Breaking the rules? Shocking your audience? Or gathering a critical mass of men wearing tight pants at a convention hall in Pattaya? 1,110 delegates flew in from 53...
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J. Walter Thompson Singapore Brings Home 11 Medals at the 4A Creative Circle...
At Thursday’s 4A’s Creative Circle awards, J. Walter Thompson Singapore brought home 11 medals from the 4A Creative Circle Awards last night for digital work and major campaigns on big brands,...
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The weight of expectation – SXSW in its 30th year
Sonali Fenner, Global Business Director at J. Walter Thompson London, on what she expects at for this year’s SXSW, the festival’s 30th year. Checklist: ✓A bag packed full of a dizzying array of power...
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Cannes Diary Pt.2 – Simon Hayes & Giles Clayton
Simon Hayes (Art Director) and Giles Clayton (Copywriter) from J. Walter Thompson Sydney, earned themselves a spot in the Print category of the Cannes Young Lions competition. Their campaign for The...
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Cannes Lions 2016: The New Immersion
Creators have hardly begun to explore the possibilities of storytelling in VR. Amid the frenzy of Cannes Lions, Samsung has quietly partnered with theater company Punchdrunk International to present a...
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